Pieter-Jan Feys

Design Leader | UX Strategist | Agile Advocate | Nielsen Norman Certified

pieterjanfeys@gmail.com

linkedin.com/in/pieterjanfeys
pieterjanfeys.uxdesign.sg
+65 8535 0489

EXPERIENCE

Senior Lead Instructor - User Experience

General Assembly | Global Leader in Education & Career Transformation

April 2020 – July 2024 | 2 years 6 months, with a 1 year 8 month sabbatical

Coached and mentored over 200 aspiring UX designers, fostering talent development
Designed and led extra programs focused on the use of AI in design
Shared expertise in UX Design, drawing from 20+ years of experience

Senior Lead UX Designer

Telenet | Largest Telecom Company in Flanders, Belgium

September 2017 – May 2019 | 1 year 9 months

Led UX research, usability testing, and interaction design for MyTelenet, a telecom app with 2M+ users
Directed multi-disciplinary teams and aligned stakeholders across local and global regions
Co-organized innovation workshops, shaping the next-gen digital product vision

Lead UX Designer

Rombit | Award-Winning IoT & Maritime Startup, Belgium

July 2016 – July 2017 | 1 year 1 month

Defined UX strategy and established a scalable design framework for a fast-growing startup
Led user research initiatives and introduced UX toolsets to enhance operational efficiency
Pitched user-centric design concepts, contributing to business growth and innovation

Customer Experience Design Consultant

BNP Paribas Fortis | Largest Consumer Bank in EU

October 2015 – July 2016 | 10 months

Led UX design for onboarding and authentication in Belgium's most-used banking app, Easy Banking
Designed user flows for 2FA mobile payments authentication, later adopted by all Belgian banks
Enhanced user experience for online banking services, streamlining account opening processes

User Experience Design Consultant

Digipolis | Governmental ICT Service Provider, Belgium

May 2014 – September 2015 | 1 year 5 months

Led UX design for FOCUS, an award-winning police application suite
Developed a design system to accelerate software development and ensure consistency
Redesigned local government software, improving usability for front-line workers

Lead Information Architect

Pure Sign | Open Source Development Team, Belgium

April 2013 – April 2014 | 1 year 1 month

Developed information architecture for high-traffic governmental and nonprofit websites
Optimised large-scale content platforms such as the Flemish Event & Tourism site uitinvlaanderen.be

Freelance Interaction Designer

Various clients | Aristo Music, Mediahuis, Wolf’s Little Store

May 2012 – April 2014 | 1 year 11 months

Redesigned the UI for the Tunify app, improving usability
Developed the front-end for Sportwereld Live website using rapid prototyping
Designed a hospital interface for vaccine review and management

Senior Web Designer

Emakina Group | European Digital Agency, Belgium

Januari 2011 – April 2012 | 1 year 4 months

Designed web and mobile applications for international clients including Unilever
Created engaging browser-based games and digital experiences

Digital Media Designer

Prophets | Full-Service Digital Agency, Belgium

April 2008 – December 2010 | 2 years 9 months

Designed accessible, user-friendly websites for clients like AXA Insurance
Focused on usability and accessibility across digital media projects

Freelance Multimedia Developer

Various clients | Belgium

October 2005 – March 2008 | 2 years 6 months

Produced corporate videos, designed motion graphics, and developed small business websites

EDUCATION

Master’s in Audiovisual Arts - Game Design

Media, Arts and Design Faculty | Genk, Belgium

September 2004 – June 2006

Master Thesis: “How Can Violent Games Contribute to Our Society?” - Honourable Distinction

Bachelor’s in Communication & Media Design

Media, Arts and Design Faculty | Genk, Belgium

September 2001 – June 2004

Higher Diploma in Sound Engineering

Gateway School of Music | London, United Kingdom

September 1999 – June 2001

Diploma in Audiovisual Design

LUCA School of Arts | Brussels, Belgium

September 1997 – June 1999

CERTIFICATION

Nielsen Norman Group
UX Certificate

Since 1st of June 2016

nngroup.com/ux-certification/verify

ID 1013545

Specialty in UX Management

SKILLS

Design Thinking
UX Management, UX Strategy, Design Operations, Cross-Functional Team Leadership, Mentorship & Coaching

User-Centered Design

User Research Methods, Usability Testing, Persona Development, Information Architecture, Human-Computer Interaction (HCI), Interaction Design

Interface Design & Prototyping

Interface Design, Wireframing, High-Fidelity Prototyping, Interactive Prototyping

Stakeholder Engagement

Client & Stakeholder Management, Design Workshops & Facilitation, Cross-Department Collaboration

Strategic Design

Design System Implementation, Design-Driven Innovation, Roadmapping & Prioritization

Data-Driven Design

UX Analytics, A/B Testing, Behavioral Data Analysis

METHODOLOGIES

Design Thinking

Agile & Lean UX

Value Proposition Design

Scrum & Agile

User-Centered Innovation

Service Design

TOOLS

Information Architecture & Prototyping
Figma, Axure, HTML & CSS

Visual & Interaction Design
Figma, Midjourney, Stable Diffusion, Photoshop, Illustrator

Development & Front-End Tools Sublime Text, Chrome, Jira, GitHub, Trello, Chat-GPT

Analytics & Tracking

Google Analytics, Adobe Analytics, Adobe Experience

Collaboration & Documentation

Slack, Microsoft Teams, Confluence, Google Docs, Office

Multimedia

Premiere, After Effects, Logic Audio, Native Instruments Suite

PUBLIC SPEAKING EVENTS

The Neverending UX

UX Beers

The Largest UX Community in Belgium

Member of the discussion panel

World Usability Day

Designcenter Winkelhaak, Antwerp

LANGUAGES

English

Excellent - advanced skills in writing for web & interface

Dutch

Native - advanced skills in writing for web & interface

French

Good in reading, writing and talking

COURSES

UX Training

Nielsen Norman Group

Advanced Actionscript

Cevora, Public Course

Lightwave 3D Initiation

Prophets, Private Course

Music Culture

Academy for Music, Word and Dance, Antwerp